The Purdi Story

As a third generation jeweller, founder Purdip Verma holds close the desire to design pieces to inspire and transform.

Luxury, Opulence and Class sit distinctly through the Purdi brand, jewellery to wear, to love, to covet.

The first two initial distinct collections, Patria and Insignia are personally designed by Purdip. Meaning ‘Fatherland’ or ‘Heritage’ and ‘Signature’, they embody the Purdi values – holding tradition close, but embracing the need for identity, for class, for ethical practice.

The Purdi client experience backs up these values and embodies all that Purdi is and becomes when you make a purchase – held close by traditional values, yet enjoying the luxury of modernity.

“Jewellery is to be worn, loved and enjoyed, not left locked in a safe”

Purdip Verma
Founder, Purdi Jewellery